17 Jan 2017 – Digital Marketing Trends To Look Out For
2016 was a tremendous year for on-line selling, however the trade never slows down. we have a tendency to haven’t quite hit the top of the year, however it’s time to start out puzzling over however the industry’s aiming to modification in 2017—and however you’ll prepare consequently. Digital Marketing may be a field dominated by those with the foresight to arrange ahead, anticipate changes, and get on trends before your competitors do, thus note of those trends to come back and steel oneself against them. You don’t need to use all of them, however you ought to bear in mind of their existence if you would like to continue being competitive in your trade.
1. Increased Reality:
Few individuals would have foreseen that Pokémon Go would have embarked on as radically because it did, earning $10 million daily in new revenue throughout its peak. Enthusiasm for it’s mostly died down, however the app has had 2 main effects on the net selling community; one, it’s shown that users are prepared for increased reality (Augmented Reality) experiences, and two, it’s given marketers a style of the earning potential here. You can expect to examine additional brands popping out with AR games, AR ads, and tries to maximize AR apps that exist already. Augmented reality is the future in digital marketing.
2. Content Selling:
Content selling has been within the prime three for the last three years we’ve got run this post, thus we have a tendency to focus plenty on a way to produce, associate & nursing integrated content selling strategy through recommendation. Our analysis with HubSpot, illustrated within the competitive on Content infographic, shows that additional businesses are currently employing a strategic approach (40%), thus this can be a trend we are able to expect to examine continued in 2017. we are able to conjointly expect that there’ll be additional concentration on measurement Content selling ROI because the value and competition at intervals content selling will increase. Content Marketing has and will always be on top of all marketing strategies.
3. Big Data:
Understanding, managing, and manipulating massive knowledge has currently become fairly omnipresent and one thing most firms have the power to handle. 2017 is the year once triple-crown businesses can move on the far side simply knowledge handling to investing the insights massive knowledge uncovers. The main focus can currently air mining knowledge effectively to satisfy organisational necessities and for precise targeting of product and services. Associate in Nursing & insight-driven approach can facilitate associate in Nursing evolved client expertise, fight, advanced security (which generally needs quick storage and high storage capacity), and operational potency.
4. Video Ads:
Digital video advertising may be a hot topic that’s on the brink of reach its boiling point. little question driven by increasing consumption and Cisco’s much-quoted prediction that over eighty percent of net traffic are video by 2020, interest in digital video advertising is soaring and on-line video ad pay is anticipated to grow thirty five percent next year.
5. Mobile can Outgrow Desktops:
Mobile conjointly includes a massive impact on search selling as Google smartly follows its mobile initial mantra. To me, it is a somewhat dishonest mantra, since the truth is that several internet users are still victimizing desktop, portable computer and pill devices and there’s a danger with mobile responsive styles that conversion on higher resolution screens could fall if mobile optimised. Instead, leading firms are gazing reconciling mobile style approaches that have the good thing about serving additional relevant, discourse content and CTAs for users and reducing load times. ‘Mobile first’ is additionally dishonest if we glance at the general client journey since usually totally different devices could also be concerned at different points. Thus an improved vision for mobile strategy is treating it as a part of a multiplatform or multichannel strategy.
6. Search Engine Optimization:
Mobile selling SEO techniques are significantly vital in 2017 with Google’s recent announcements concerning the mobile index and AMP. We’ve seen an increase in AMP smartphone traffic since September 2016 once Google rolled AMPs out on the far side Google News. AMPs area unit targeted at publishers, however ought to be thought of by businesses with a lively diary too in my opinion. Search Engines are using new algorithms and methods to rank the pages. There is a special emphasis on mobile friendly content and websites. The scenario is changing and mobile first algorithm is used by them. It has become a necessary for every website to be mobile optimized and applications too are gaining importance.
7. Internet of Things:
IoT is one in all the transformational trends which will form the long run of companies in 2017 and on the far side. several corporations see huge chance in IoT uses and enterprises begin to believe that IoT holds the promise to reinforce client relationships and drive business growth by rising quality, productivity, and reliableness on one facet, and on the opposite facet reducing prices, risk, and theft. By having the proper IoT model firms are rewarded with new customers, higher insights, and improved client satisfaction.
In the past few years, we have got seen the revealing of the Apple iWatch, Google Glass, Moto 360, and completely different similar wise devices which will be worn on-the-go and keep you connected with the digital world.
The year 2017 will see heaps of such wise devices and innovations in wearable technology which can change the entire landscape of native promoting.